Web Design Process and Pricing
PROCESS.
Having smart people doesn't always ensure that you'll head in the smartest direction from start to finish. That's why process is so critical. It gets us started on the right path and keeps us on the right path through completion.
We begin by asking questions, listening and digging into your business. The answers to our questions will enable us to leverage our experience, approach, and design abilities to strategize, create and execute a measurable solution tailored to meet your specific needs.
STRATEGY.
We begin by analyzing your needs, goals, industry and competition. We map-out the most effective Internet plan to fit your business strategy. We'll provide you with a project scope, budget and timeline before we begin. Then, by leveraging our full resources—eMarketing experience, usability design knowledge, and expert web development—we will craft and implement a solution that meets your goals.
"We contracted Lakeshore Concepts to redesign the firm’s global website and develop an intranet for company employees. The consultants were very knowledgeable; providing our team with the insight we needed to launch a successful site and internal portal. The process, end product and customer service were outstanding."
Joseph Hendricks
Director, Case Foundation Company
CREATIVE.
We begin with a blank piece of paper. We don't limit ourselves to the conventional or traditional. We use best practices and best-thought as our guidelines, but not as a fence line that hems-in our creativity. The market changes too quickly. Ideas and innovation are our currency. Cutting-edge execution and results are our commitment.
At the completion of the project and within the context of your project's scope, your site will integrate dynamic design with innovative technology to capture your users' attention, create an experience that draws them into your sales process and gives them exactly what they're looking for quickly and concisely.
EXECUTION.
This is where you get to take our ideas for a test drive. Evaluate the design, test the usability and tweak how everything fits together. Your feedback is critical to the process and to the final solution. This could include front- and back-end programming, database design, final experience design, final copy or any other aspect of the solution. You're the expert in what you do, and we're the expert in what we do. So, collaboration is key. We not only embrace it, we require it.
MEASURE.
Is it working? Every solution is trackable. Performance ratings are an important part of any facet of your business. If you can't track it, you can't measure it and improve upon it. We're able to monitor success, make revisions in real-time and make sure that you're getting the response that you need.
Development Packages
Situation
"I need a small, unique site completed within 30 days"
The client is usually an individual or small business owner/manager looking for a quick, professional solution with custom graphic design qualities.
Process
After the initial contact, our team will provide a project scope document that covers the proposed content structure, preliminary milestones, exact cost and any technology recommendations.
Once the proposal is approved by the client, the website is built within 30 days.
Deliverables
- Assistance with domain name registration
- Custom design and layout
- Assistance setting up hosting/email
- Low cost / High quality
- Fast turnaround time
Investment
Development: $3,500 - $7,000
Time Frame: 30 days
Situation
"I have a limited budget, but I still need specific interactive features"
This client is often an entrepreneur looking for a more sophisticated design as well as some interactive features that are commonly included in simple open-source content management systems or shopping carts.
Process
After the initial contact and a "discovery meeting," we will provide a project scope document describing our proposed solution and an itemized list of features and modules needed in order to meet all requirements.
Common client requirements include content management, interactive event calendars, shopping cart features and simple membership systems.
Deliverables
- Proven and heavily tested open-source solutions
- Custom design and layout
- Limited level of application customization
- On-site training
Investment
Development: $5,000 - $12,500
Time Frame: 60 days
Situation
"I need a website that will leverage our existing business plan and propel our marketing strategy"
This type of client is usually an owner or marketing manager of an established organization with a defined marketing strategy in place. This client is looking for high-level design and functionality that will inject new energy into existing marketing activities.
Process
After the initial contact and up to two "discovery meetings," our team will provide a project scope document that outlines the strategy, architecture—either an open-source or a custom-built solution, site plan and creative components needed to carefully tailor a solution to meet all the client’s requirements.
Deliverables
- Custom design and programming
- Flash design (online product/service tour or tutorials)
- Content management system with more than one administrative user
- Customer / client accounts and tools
- On-site training
Investment
Development: $10,000 - $30,000
Time Frame: 3 - 6 months
Situation
"I need internet marketing, consulting, design and development expertise"
This type of client is usually an individual, established brand manager, or company looking for a marketing-based web solution that will help extend and leverage their brand online.
It may require a full package of features that will provide complete control over an online business, an extensive intranet and/or extranet system or scalable ecommerce site.
Process
We engage the client in a brainstorming session to identify and articulate the divergent paths that need to be taken to meet all of the needs. Our initial goal is to define the scope of work, marketing strategy, site plan and then build the executional elements, wireframes and HTML prototypes in advance of actual design and development work.
Our solutions are completely customized to the client’s business, marketing, sales and branding objectives. We also concentrate on website analytics and measurements, building web strategy and identifying best website promotion and Internet marketing strategies.
Deliverables
- Wireframe and prototype development
- Custom graphic design with multiple version presentations
- Custom programming
- On-site training
- SEO and web marketing strategy development
Investment
Development: $30,000+
Time Frame: 4 - 8 months