Web Design Process

PROCESS.

Having smart people doesn't always ensure that you'll head in the smartest direction from start to finish. That's why process is so critical. It gets us started on the right path and keeps us on the right path through completion.

We begin by asking questions, listening and digging into your business. The answers to our questions will enable us to leverage our experience, approach, and design abilities to strategize, create and execute a measurable solution tailored to meet your specific needs.

STRATEGY.

We begin by analyzing your needs, goals, industry and competition. We map-out the most effective Internet plan to fit your business strategy. We'll provide you with a project scope, budget and timeline before we begin. Then, by leveraging our full resources—eMarketing experience, usability design knowledge, and expert web development—we will craft and implement a solution that meets your goals.

"We contracted Lakeshore Concepts to redesign the firm’s global website and develop an intranet for company employees. The consultants were very knowledgeable; providing our team with the insight we needed to launch a successful site and internal portal. The process, end product and customer service were outstanding."

Joseph Hendricks
Director, Case Foundation Company

CREATIVE.

We begin with a blank piece of paper. We don't limit ourselves to the conventional or traditional. We use best practices and best-thought as our guidelines, but not as a fence line that hems-in our creativity. The market changes too quickly. Ideas and innovation are our currency. Cutting-edge execution and results are our commitment.

At the completion of the project and within the context of your project's scope, your site will integrate dynamic design with innovative technology to capture your users' attention, create an experience that draws them into your sales process and gives them exactly what they're looking for quickly and concisely.

EXECUTION.

This is where you get to take our ideas for a test drive. Evaluate the design, test the usability and tweak how everything fits together. Your feedback is critical to the process and to the final solution. This could include front- and back-end programming, database design, final experience design, final copy or any other aspect of the solution. You're the expert in what you do, and we're the expert in what we do. So, collaboration is key. We not only embrace it, we require it.

MEASURE.

Is it working? Every solution is trackable. Performance ratings are an important part of any facet of your business. If you can't track it, you can't measure it and improve upon it. We're able to monitor success, make revisions in real-time and make sure that you're getting the response that you need.

 

Development Scenarios

Situation

"I need a small, unique site completed within a few months"

The client is usually an individual or small business owner/manager looking for a professional solution with custom graphic design qualities.

Process

After the initial contact, our team will provide a project scope document that covers the proposed content structure, preliminary milestones, exact cost and any technology recommendations.

Once the proposal is approved by the client, the custom-designed website is built within 30-60 days.

Deliverables

  • Domain name registration
  • Website hosting and email set-up
  • Custom design and layout
  • Economical custom design / high quality
  • Efficient turnaround time
  • Dedicated team always available
  • Time Frame: 30-60 days

Learn More

For a detailed price quote, please contact us. One of our friendly sales associates will promptly answer your questions and provide any additional information requested.

Situation

"I have a limited budget, but I still need specific interactive features"

This client is often an entrepreneur looking for a more sophisticated design as well as some interactive features that are commonly included in a typical content management system or shopping cart.

Process

After the initial contact and a "discovery meeting," we will provide a project scope document describing our proposed solution and an itemized list of features and modules needed in order to meet all requirements.

Common client requirements include content management, interactive event calendar, shopping cart features and a simple membership system.

Deliverables

  • Domain name registration
  • Website hosting and email set-up
  • Custom graphic design and layout
  • Content management system (CMS)
  • Ecommerce solution
  • Limited level of application customization
  • On-site training
  • Dedicated team always available
  • Time Frame: 60-90 days

Learn More

For a detailed price quote, please contact us. One of our friendly sales associates will promptly answer your questions and provide any additional information requested.

Situation

"I need a website that will leverage our existing business plan and propel our marketing strategy"

This type of client is usually an owner or marketing manager of an established organization with a defined marketing strategy in place. This client is looking for high-level design and functionality that will inject new energy into existing marketing activities.

Process

After the initial contact and up to two "discovery meetings," our team will provide a project scope document that outlines the strategy, architecture—either an open-source or a custom-built solution, site plan and creative components needed to carefully tailor a solution to meet all the client’s requirements.

Deliverables

  • Domain name registration
  • Website hosting and email set-up
  • Custom design and programming
  • Flash design (online product/service tour or tutorials)
  • Content management system with more than one administrative user
  • Ecommerce solution
  • Customer / client accounts and tools
  • On-site training
  • Dedicated team always available
  • Time Frame: 3 - 6 months

Learn More

For a detailed price quote, please contact us. One of our friendly sales associates will promptly answer your questions and provide any additional information requested.

Situation

"I need internet marketing, consulting, design and development expertise"

This type of client is usually an individual, established brand manager, or company looking for a marketing-based web solution that will help extend and leverage their brand online.

It may require a full package of features that will provide complete control over an online business, an extensive intranet and/or extranet system or scalable ecommerce site.

Process

We engage the client in a brainstorming session to identify and articulate the divergent paths that need to be taken to meet all of the needs. Our initial goal is to define the scope of work, marketing strategy, site plan and then build the executional elements, wireframes and HTML prototypes in advance of actual design and development work.

Our solutions are completely customized to the client’s business, marketing, sales and branding objectives. We also concentrate on website analytics and measurements, building web strategy and identifying best website promotion and Internet marketing strategies.

Deliverables

  • Domain name registration
  • Website hosting and email set-up
  • Wireframe and prototype development
  • Custom graphic design with multiple version presentations
  • Custom programming
  • Content management system / ecommerce solution
  • On-site training
  • SEO and web marketing strategy development
  • Dedicated team always available
  • Time Frame: 4 - 8 months

Learn More

For a detailed price quote, please contact us. One of our friendly sales associates will promptly answer your questions and provide any additional information requested.

Featured Industry

Manufacturing - Specialty product manufacturers require expert site development, which often includes online sales functionality. View our latest examples below.

About Us

Our Process

 

Lakeshore Concepts Web Design and Development

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